Список авторов:

Haidur N. M. postgraduate student of the faculty of Journalism in International University of economics and humanities named after academician Stepan Demianchuk


Annotation. In the context of modern media practice, its factors are analyzed, which, through the
achievement of certain media effects, interact with the purpose of attracting the maximum possible
audience. It is also noted that the audience itself does not trust propaganda, whereas the audience
entrusts the mass media, which act as the bearers of a particular propaganda. Through the prism of the
phenomenon of communication reflux, the content of individual media groups is analyzed. It is noted
that communication becomes exhausted, it’s real functional capacity, pursuing the interests of the future,
is reduced for the present, for relevance, for the actual needs of the audience. The audience is not able to
respond to effects, structural manipulation, and processes that can lead to a cessation of the mass media’s
presentation of deformed reality that is spreading in society.

Ключевые слова:

Key words: audience, communication, manipulation, media effects, media criticism, reflux. View Fullscreen


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