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Анотация: Summary: In today’s world, people are confronted with thousands of advertising messages on a daily and hence are incapable to memorize all of them. The rapid development of economy people are exposed to various advertising slogans everywhere, in the street, walking through the town, market place or public place. To strive effectively, many advertisers try to use different kinds of linguistic and rhetorical devices to catch the reader’s attention and have to make advertisements more capturing the interest of consumer and memorable. Thus, our mind first take visual information such as pictures, colors and then with letters, words and messages used in ad- vertising needs to be short and remembered. This article attempts to provide the concept of advertising slogans and the most frequent linguistic devices used in slogans.
Данные для цитирования: Mahmudova U.U. Ph.D student of Karshi state university Karshi, Uzbekistan . ADVERTISING SLOGANS AND THEIR STYLISTIC FEATURES. Физико-математические науки. ; ():-.