ADVERTISING SLOGANS AND THEIR STYLISTIC FEATURES

Список авторов:

Mahmudova U.U. Ph.D student of Karshi state university Karshi, Uzbekistan

Анотация:

Summary: In today’s world, people are confronted with thousands of advertising messages on a daily and
hence are incapable to memorize all of them. The rapid development of economy people are exposed to various
advertising slogans everywhere, in the street, walking through the town, market place or public place. To strive
effectively, many advertisers try to use different kinds of linguistic and rhetorical devices to catch the reader’s
attention and have to make advertisements more capturing the interest of consumer and memorable. Thus, our
mind first take visual information such as pictures, colors and then with letters, words and messages used in ad-
vertising needs to be short and remembered. This article attempts to provide the concept of advertising slogans
and the most frequent linguistic devices used in slogans.

Ключевые слова:

Key words: advertising, slogan, linguistic figures, rhetorical devices View Fullscreen

Библиография:

References
1. Ke, Q., & Wang, W. (2013). The Adjective
Frequency in Advertising English Slogans. Theory and
Practice in Language Studies, Vol. 3, No. 2, pp. 275-
284, Academy Publication, February 2013, doi:10.
4304/tpls. 3. 2. 275-284 ISSN 1799-2591; available at:
http://ojs. academypublisher. com/index. php/tpls/arti-
cle/view/tpls0302275284/6286 (2016-01-23)
2. Leech, Geoffrey N. English in advertising.
London: Longman, 1966. Print.
3. K. Hamlin. The Importance of Ad Slogans.
Demand Media. Accessed on 15 February 2014. Avail-
able from the Internet: http://smallbusi-
ness.chron.com/importance-ad-slogans-31343.html
4. K. Chiranjeev, L. Leuthesser, and R. Suri
(2007), “Got Slogan? Guidelines for Creating Effec-
tive, Slogans,” Business Horizons,
5. See the list of slogan’s desirable characteris-
tics in Stephen J. Conley, (2010).
6. Dibakar Pal A study on styles and contents of
messages in contemporary advertising., Scholars’
Press., New Delhi, India, Project 2001.
7. T.Skračić, P.Kosović Linguistic Analysis of
English Advertising Slogans in Yachting., University
of Split, Faculty of Maritime Studies, Split, Croatia
Trans. marit. sci. 2016; 01: 40-47
8. Ke, Q., & Wang, W. (2013). The Adjective
Frequency in Advertising English Slogans. Theory and
Practice in Language Studies, Vol. 3, No. 2, pp. 275-
284, Academy Publication, February 2013, doi:10.
4304/tpls. 3. 2. 275-284 ISSN 1799-2591;
9. McQuarrie, Edward F and Barbara J Phillips.
Go figure! New directions in advertising rhetoric.
Armonk, N.Y.: M.E. Sharpe, 2008. Print. Myers, Greg.
10. Cuddon, J. A, A dictionary of literary terms
and literary theory. “assonance” Hoboken, N.J.: John
Wiley & Sons, 2013. Print.
11. Cuddon, J. A, A dictionary of literary terms
and literary theory. “consonance”.
12. Cuddon, J. A, A dictionary of literary terms
and literary theory. “rhythm”.
13. Cuddon, J. A, A dictionary of literary terms
and literary theory. “parallelism”.
14. Cuddon, J. A, A dictionary of literary terms
and literary theory. “onomatopoeia”.
15. Cuddon, J. A, A dictionary of literary terms
and literary theory. “semantics”.
16. Leech, Geoffrey N. English in advertising.
London: Longman, 1966. Print.
17. Cuddon, J. A, A dictionary of literary terms
and literary theory. “simile”.
18. Tomislav Skračić, MA Poetics of Slogans in
Yachting ADS European Journal of Multidisciplinary
Studies Jan-Apr 2016 Vol.1 Nr.
19. Cuddon, J. A, A dictionary of literary terms
and literary theory. “personification”.
20. Cuddon, J. A, A dictionary of literary terms
and literary theory. “metonomy”.
21. T. Skračić, P.Kosović Linguistic Analysis of
English Advertising Slogans in Yachting., University
of Split, Faculty of Maritime Studies, Split, Croatia
Trans. marit. sci. 2016; 01: 40-47
22. Cuddon, J. A, A dictionary of literary terms
and literary theory. “metaphor”.
23. T.Dubovičienė, P.Skorupa The Analysis of
some Stylistic Features of English Advertising Slogans
Man and the Word / Foreign Languages., 2014, t. 16,
Nr. 3, p. 61–75 / Vol. 16, No. 3, pp. 61–75, 2014
24. A. Pilatova The language of Advertising:
Analysis of Advertising Slogans in Fast Food Industry.,
Brno 2015.
25. Cuddon, J. A, A dictionary of literary terms
and literary theory. “pun”.
26. A. L. Hussein, A. Sh.Ghadhban Al-Furaiji
Advertising slogans (1990-2010): rhetorical character-
istics., Ministry of Higher Education and Scientific Re-
search Al-Mustansiriyah University, College of Physi-
cal Education and Sports Science Branch of Applied
Sciences., 2016.