ASSESSMENT OF ECONOMIC POTENTIAL OF CONSTRUCTION INDUSTRY ENTERPRISES: BASIC APPROACHES AND DEFINITIONS (43-47)

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Дата публикации статьи в журнале: 2019/10/11
Название журнала: Восточно Европейский Научный Журнал, Выпуск: 49, Том: 4, Страницы в выпуске: 43-47
Автор: Mamonov K. A.
, O.M. Beketov National University of Urban Economy in Kharkiv ,
http://orcid.org/0000-0002-0797-2609
Автор: Troian V. I.
, O.M. Beketov National University of Urban Economy in Kharkiv ,
https://orcid.org/0000-0002-2142-2873
Анотация: The article analyzes the modern scientific approaches to assessing the economic potential of the enterprise, identifies the main trends and factors influencing the economic potential of construction enterprises. The article is devoted to the study of theoretical and methodological approaches to determining the economic potential of development of construction enterprises. The role and importance of innovation in ensuring the efficient operation of modern enterprises are emphasized. It is established that construction, especially innovative, is of great social importance and has a significant economic effect. The importance of determining the potential of innovative development of construction in general and construction enterprises in particular is substantiated. The purpose of this article is to systematize research on the interpretation of the potential of innovative development of construction enterprises. The theoretical basis of the study is the scientific works of foreign and domestic scientists on the problems of identifying the essence of the potential of innovative development. A systematic study of the general characteristics of the enterprise's potential has been carried out and priority directions for choosing the development of the economic potential of the enterprise have been determined. The necessity of understanding the potential of the enterprise in the unity of all its elements, which are subject to the achievement of the general goals of the enterprise, is substantiated. The actual interpretation of the essence of the concepts of "innovative development" and "potential of innovative development" is given. The author emphasizes the need to take into account the industry specificity in the study of the essence of the concept of "economic potential of development of a construction company"
Ключевые слова: enterprise potential   evaluation   construction industry   resources   brand   
Данные для цитирования: Mamonov K. A. , Troian V. I. , . ASSESSMENT OF ECONOMIC POTENTIAL OF CONSTRUCTION INDUSTRY ENTERPRISES: BASIC APPROACHES AND DEFINITIONS (43-47). Восточно Европейский Научный Журнал. Экономические науки. 2019/10/11; 49(4):43-47.

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