О научном издательстве ►
  • О журнале
  • Индексирование
  • Редакционная коллегия
  • Цели и задачи
  • Соответствие стандарту I4OC
  • Архивация и депонирование

Восточно Европейский Научный Журнал

  • Главная
  • Авторам
    • От главного редактора
    • Оформление научной статьи
    • Этика научных публикаций
    • Политика открытого доступа
    • Образец научной статьи
    • Анкета автора
    • Редакционный сбор
    • Рецензирование статей
  • Редакционный сбор
  • Архив журнала
  • Сроки и условия
    • Договор оферты
    • Политика доставки и возврата
    • Политика конфиденциальности
  • Контакты
  • Языки
    • English
    • Ukrainian
    • Polish
    • Russian
◄ Меню сайта
Анкетаавтора
  • Главная
  • Журналы
  • Экономические науки
  • MARKET MULTIPLE «ENTERPRISE VALUE/APPRAISED BRAND VALUE» QUANTITATIVE DETERMINATION AND ITS COMPONENTS CROSS-CORRELATION RELATIONSHIP ANALYSIS (22-33)

MARKET MULTIPLE «ENTERPRISE VALUE/APPRAISED BRAND VALUE» QUANTITATIVE DETERMINATION AND ITS COMPONENTS CROSS-CORRELATION RELATIONSHIP ANALYSIS (22-33)

Подать статью в SCOPUS

MARKET MULTIPLE «ENTERPRISE VALUE/APPRAISED BRAND VALUE» QUANTITATIVE DETERMINATION AND ITS COMPONENTS CROSS-CORRELATION RELATIONSHIP ANALYSIS (22-33)

Архив в PDF формате
Дата публикации статьи в журнале: 2020/01/08
Название журнала: Восточно Европейский Научный Журнал, Выпуск: 52, Том: 4, Страницы в выпуске: 22-33
Автор: Pozdnyakov Yuri V.
, UAA Expert council deputy in Lviv district,
Автор: Lapishko Maria L.
, Lviv Polytechnic National University, Ph. D. in Economics
Анотация: “Enterprise value/Appraised Brand value” market multiple use possibilities in applied econometrics field, or rather in assets independent valuation/appraising, are educed and analyzed. Methodology and quantitative indexes of that multiple are offered and obtained on the concrete example of brand name valuation. It is set that such special intangible assets, as brand name and goodwill, are able to change their value characteristics in both directions and change the annual depreciation/obsolescence sign during the separate periods of economic life, made it positive or negative. Obtained quantitative indexes of “Enterprise value/Brand name value” market multiple are analyzed and interpretation of these results is executed. This multiple high sensitivity to the influence of market value changes sources for this class of researched intangible assets is set. It is educed that there is close high-density statistical relationship between the appraised trademark value indexes and enterprise market value. It is showed that at brand appraising/valuation procedure is not recommended to apply any accounting book-keeping amortization indexes, as they are not the reliable indicator of factual depreciation/obsolescence. It is educed that for these types of intangible assets researched depreciation/obsolescence mainly depends on their advertizing and information support, which are measured by associated cash flows expenses, invested by owner in its development. It is set that during the period of brand existence a multiple change of its depreciation/obsolescence sign on the separate time periods is possible. For brand it depends on sufficient informative and advertisement support implementation, that’s why these priceforming factors must be taken into account at market value and depreciation/obsolescence determination procedures. In this connection it is possible to assert that brand value is very sensitive to these parameters change, which are considered as rapidly variable price-forming factors with high dynamics indexes. It is proved that high positive value of the correlation coefficient, obtained for “Enterprise value/Appraised Brand value” market multiple components, give grounds to characterize degree of its statistical relationship density as suitable for use in evaluation purposes.
Ключевые слова: market multiple   brand name   trademark   independent valuation/appraising   market value   intangible assets   depreciation/obsolescence   depreciation/obsolescence  
Данные для цитирования: Pozdnyakov Yuri V. , Lapishko Maria L., . MARKET MULTIPLE «ENTERPRISE VALUE/APPRAISED BRAND VALUE» QUANTITATIVE DETERMINATION AND ITS COMPONENTS CROSS-CORRELATION RELATIONSHIP ANALYSIS (22-33). Восточно Европейский Научный Журнал. Экономические науки. 2020/01/08; 52(4):22-33.

Скачать в формате PDF

Список литературы: 1. Farhutdinov, I.Z. & Trapeznikov, V. A. (2006). Investicionnoe pravo [Investment law]. Moscow: "Volters Kluver". [in Russian]. 2. Sokolov, Ja.V & Pjatov M.P. (1997). Gudvill: «novaja» kategorija buhgalterskogo ucheta [Goodwill: a "new" category of accounting record-keeping]. Buhgalterskij uchet [Accounting record-keeping], 2, 46. [in Russian]. 3. Gejec’, V. M. (2006). Ukrai'na u vymiri ekonomiky znan' [Ukraine in economy of knowledge measuring]. Kyiv: Osnova, 592 p. [in Ukrainian]. 4. Ridzevska, O.V. & Salo, A.V. (2012). Ponyattya gudvilu ta harakteristika yogo skladovyh [Concept of Goodwill and it’s constituents description]. Naukovi pratsi Kirovogradskogo natsionalnogo tehnichnogo universitetu. Ekonomichni nauky. [Scientific works of the Kirovohrad national technical university. Economic sciences]. 22, part II, 349-352. [in Ukrainian]. 5. Suk, L., Suk, P. (2011). Oblik nematerial'nyh aktyviv. [Intangible Assets accounting]. Buhgalterija v sil's'komu gospodarstvi, 15-16, 45. [in Ukrainian]. 6. Samsonov V. & Нarchenko S. (2004). Otsenka delovoy reputatsii, kak nematerialnogo aktiva kompanii [Goodwill valuation as copany’s intangible asset]. Finansovyiy direktor [Financial director[. 2, 24. [in Russian]. 7. Jasyshena, V. V. & Poslavs'ka L. I. (2017). Torgovel'na marka: oblikovyj, pravovyj i marketyngovyj aspekty [Trademark: registration, legal and marketing aspects]. Efektyvna ekonomika [Effective economy]. 3, 44. [in Ukrainian]. 8. Fernandez P. (2001). Valuation using multiples. How do analysts reach their conclusions? Social Science Research Network (SSRN) Working Paper, 2001. 9. Lie E. & Lie H. (2002). Multiples Used to Estimate Corporate Value. Financial Analysts Journal, 58, 2, 44-54. 10. Liu J., Nissim D., Thomas J. (2002). Equity Valuation Using Multiples. Journal of Accounting Research. 40, 1, 135-172. 11. Gleason, Cristi A., Johnson, W. Bruce, & Li Haidan. (2008). Valuation Model Use and the Price Target Performance of Sell-Side Equity Analysts. Retrieved from http://assets.csom.umn.edu/assets/142098.pdf. 12. Asquith, P., M. Mikhail and A. Au. 2005. Information content of equity analyst reports. Journal of Financial Economics, 75, 245-282. 13. Prusak, B. (2017). The accuracy of alternative stock valuation methods – the case of the Warsaw Stock Exchange. Ekonomska Istraživanja [Economic Research], 30:1, 416-438, DOI: 10.1080/1331677X.2017.1305793. Retrieved from https://hrcak.srce.hr/file/266563 14. Fernandez, P. (2004). Company Valuation Methods. The most common errors in Valuations. IESE Business School. University of Navarra. Working paper WP no. 449. Retrieved from https://notendur.hi.is/ajonsson/kennsla2006/Valuation. pdf 15. Plahotnik, O.O. (2018). Konceptual'ni osnovy vartisnoi' ocinky majna pidpryjemstv [Conceptual bases of enterprises property evaluation]. Ekonomichnyj analiz [Economic analysis]. 2018. Vol. 28. Issue 4, рр. 235-244. [in Ukrainian]. 16. Ermolenko K. Ju. (2006). Ocenka fundamental'noj stoimosti kompanij na osnove metoda rynochnyh mul'tiplikatorov v sochetanii s proceduroj randomizacii [Fundamental cost of companies evaluation on the basis of of market multiples method in combination with randomization procedure] Retrieved from https://gsom.spbu.ru/files/upload/niim/news/2006/131 12006_Ermolenko.pdf [in Russian]. 17. Valdajcev S.V. (1997). Ocenka biznesa i innovacii [Business and innovation evaluation]. Мoscow: Informacionno-izdatel'skij dom “Filin” [Informatively-publishing house "Filin"].[in Russian]. 18. Ivanov N.I. (2014). Ocenka stoimosti biznesa [Business evaluation]. Murmansk: Murmanskaja akademija jekonomiki i upravlenija [Murmansk academy of economy and management]. [in Russian]. 19. Pozdnjakov, Ju.V., Lapishko, M.L. (2019). Vplyv dynamiky zminy vartosti brenda na pokaznyky jogo znosu [Brand name value dynamic time changes influence on it’s depreciation indexes]. Infrastruktura rynku [Market Infrastructure], 28, 393 - 401. Retrieved from http://www.market-infr.od.ua/uk/28-2019. [in Ukrainian]. 20. Pozdnjakov, Ju. V., Lapishko, M. L. (2018). Vplyv vydiv znosu tovarnogo znaka na zminu jogo vartosti v chasi [Trademark depreciation types influence on it’s value time changes model choice]. Shidna Jevropa: ekonomika, biznes ta upravlinnja [Eastern Europe: economy, business and management]. 6 (17), 728 – 735. Retrieved from http:// www.easterneurope-ebm.in.ua/17-2018-ukr. [in Ukrainian]. 21. Pozdnjakov, Ju.V., Sadovenko, Ju.P. (2018). Quantitative estimation of intellectual property objects evaluation accuracy. Ekonomika ta suspil'stvo [Economy and society]. 19, 216. [in Ukrainian]. 22. Pozdnjakov, Ju.V., Lapishko, M.L. (2018b). Uzgodzhennja kolizii' normatyvnyh vymog do vyznachennja vartosti tovarnogo znaka [Concordance possibilities of normative bases collision for trademark cost determination]. Ekonomichnyj analiz [Economic analysis]. 28, 4, 43 - 49. [in Ukrainian]. 23. Brand Finance Latest releases. (2018). Global 500. 2018. The annual report on the world’s most valuable brands. Retrieved from https://brandfinance.com/knowledgecentre/reports/brand-finance-global-500-2018/ 24. Wahlen, James M., Baginski, Stephen P., Bradshaw, Mark (2015). Financial Reporting, Financial Statement Analysis and Valuation: A Strategic Perspective. 8th edition. Boston, MA : Cengage Learning. 25. Fursova V.A., Mizik O.V. (2012). Investicionnyj analiz Apple inc. Razrabotano Fivex Analytics Group dlja kompanii Onlajn-kapital. [Investment analysis of Аpple inc. Worked out by Fivex Analytics Group for On-line-capital company]. Retrieved from www.onlinecapital.kiev.ua/research/download.php?id =2&ga=1. [in Russian]. 26. Sterling, Craig & Burkett, Austin. (2012). EvaDimensions Analysis of Amazon, eBay, Apple, and Google The Path to Financial Truth. Retrieved from 27. International standard ISO 10668. (2010). Brand valuation. Requirements for monetary brand valuation First edition. Retrieved from http://farsi.tpo.ir/uploads/iso%5B1%5D.pdf. 28. Sivec, S.A. (2001). Statisticheskie metody v ocenke nedvizhimosti i biznesa. [Statistical methods in the real estate and business evaluation]. Zaporozh'e. [in Russian]. 29. Aswath Damodaran. (2009). Valuing Companies with intangible assets. Retrieved from http://pages.stern.nyu.edu/~adamodar/. 30. Ycharts.com (2019). Apple Inc Historical SG&A Expense (Quarterly) Data Definition Retrieved from https://ycharts.com/companies/AAPL/sga_expense


ISSN: 2782-1994
DOI: 10.31618/EESA.2782-1994

ICI Journal Master List 2019
ICV 2019: 64.33

Журнал имеет Импакт Фактор (Impact Factor)

Для авторов

заполнить анкету автора
оплатить ред. сбор

Поиск по изданию

Все Начиная с 2016 г.
Статистика цитирования 1307 1274
h-индекс 14 13
i10-индекс 22 19

Цитируемость научных публикаций согласно GOOGLE SCHOLAR

НАУЧНЫЕ НАПРАВЛЕНИЯ

  • Archiwum czasopisma
  • Архитектура
  • Без рубрики
  • Биологические науки
  • Ветеринарные науки
  • Военные науки
  • Географические науки
  • Геологические науки
  • Журналы
  • Искусствоведение
  • Исторические науки
  • Культурология
  • Медицинские науки
  • Науки о Земле
  • Научные новости Польши
  • Научные новости России
  • Педагогические науки
  • Политические науки
  • Психологические науки
  • Сельскохозяйственные науки
  • Социологические науки
  • Технические науки
  • Фармацевтические науки
  • Физико-математические науки
  • Филологические науки
  • Философские науки
  • Химические науки
  • Экономические науки
  • Юридические науки

Поиск по сайту

Подписка (введите свой Email)

  • Главная
  • Авторам
    • От главного редактора
    • Оформление научной статьи
    • Этика научных публикаций
    • Политика открытого доступа
    • Образец научной статьи
    • Анкета автора
    • Редакционный сбор
    • Рецензирование статей
  • Редакционный сбор
  • Архив журнала
  • Сроки и условия
    • Договор оферты
    • Политика доставки и возврата
    • Политика конфиденциальности
  • Контакты
  • Языки
    • English
    • Ukrainian
    • Polish
    • Russian
Восточно Европейский Научный Журнал

@2022. All rights reserved.

Администрация сайта не несет никакой ответственности за точность содержания информации опубликованной на сайте, а так же за любые рекомендации или мнения, которые могут содержаться в исследовательских публикациях, и за применимость её к конкретным лицам, по причине субъективности результатов авторских исследований. Кроме того, поскольку интернет не обеспечивает в полной мере надежной защиты информации, Сайт не несет ответственности за информацию, присылаемую через интернет.
TOP
https://peta-investasi.sulselprov.go.id/slot-demo/ https://dfo.kemkes.go.id/assets/uploads/slot-online/ https://tos.dephub.go.id/situs-slot-gacor/ https://sakip.bulelengkab.go.id/css/images/slot/ https://tos.dephub.go.id/slot-demo/ https://analisaberita.jakarta.go.id/uploads/casino-online/ https://registrasi.kki.go.id/upload_dokumen/slot-gacor/ https://tos.dephub.go.id/lp/slot-gacor/ https://poltekpelbarombong.ac.id/slot-gacor/ https://sakip.bulelengkab.go.id/application/slot-deposit-pulsa/ http://stageof.lampung.bmkg.go.id/e-layanandata/doc/data-sgp/ http://stageof.lampung.bmkg.go.id/e-layanandata/doc/data-hk/ https://sihero.angkasapurasolusi.co.id/slot-gacor-gampang-menang/ https://domas.tubankab.go.id/slot-gacor/ https://analisaberita.jakarta.go.id/assets/slot-gacor/ https://simponi.sultraprov.go.id/sbobet/ https://taput.tapinkab.go.id/ https://taput.tapinkab.go.id/live-draw-sgp/ http://simpegdinkes.banjarmasinkota.go.id/ https://group.unsyiah.ac.id/ https://www.pmb.stmikprofesional.ac.id/slot-demo/ https://sakip.bulelengkab.go.id/img/9-slot-gacor/ https://simponi.sultraprov.go.id/slot-gacor-hari-ini/ https://registrasi.kki.go.id/uploads/slot-deposit-pulsa/ http://diklatpelaut.stipjakarta.ac.id/app/webroot/files/slot-dana/ https://wisata.bekasikota.go.id/asset/slot-gacor/ https://etangguhdiklat.bnpb.go.id/media/slot-gacor/ https://wisata.bekasikota.go.id/uploads/live-draw-hk/ http://simpapeda.ambon.go.id/assets/slot-online/ https://peta-investasi.sulselprov.go.id/slot-gacor/ https://sakip.bulelengkab.go.id/application/game-slot-demo/